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18-01-2019

Your Brand: Your Organization’s Soul

18-01-2019

Your Brand: Your Organization’s Soul

A Critical Investment
This is a mistake that too many organizations make. Do you see the making of a brand as only a cost? It is an investment into building and expressing the soul of your company. Your company’s brand tells your customers, suppliers, staff and prospects who your company is and what it will do for them. It conveys a set of promises, values and reasons for trusting your company and its products and services. 
This is a mistake that too many organizations make. Do you see the making of a brand as only a cost? It is an investment into building and expressing the soul of your company. Your company’s brand tells your customers, suppliers, staff and prospects who your company is and what it will do for them. It conveys a set of promises, values and reasons for trusting your company and its products and services.

Tell Your Story Before Somebody Else Does
Your brand must be what reflects and shapes people’s perception of your organization, what it does, how well it does it, and what your organization believes. It tells the story of your customer’s experience with the company. It promotes the company clearly, meaningfully. A good brand is impactful and also very consistent over time. If your brand is not strong enough to define your organization, then your customers will do so randomly, or maybe your competition will do it in ways that are harmful.

The Brand System

To make your brand powerful and effective, it must be built from the ground up as a system. Logo, shapes, colours are only the surface details of a deeper plan that communicates messages about the organization’s activities, products and services, and culture. The brand is the environment in which the logo lives. The brand strategy is the source of the company’s voice and personality. It is the character that tells the company’s story to every new – and old – client. 

The messages are repeated in every brand communication, in every piece of collateral, every staff badge or uniform, on every product package, along every step of the customer journey. Your unique selling propositions are highlighted. A successful brand becomes a positive gut feeling in the person thinking about your organization. 

Deepmark offers a carefully developed set of strategies to help you build a brand that is powerful in generating awareness and consistent in telling your story over time. A brand that will elevate your company above other market players, and build the platform for your customers’ enduring loyalty. 

A systematically conceived, designed and built brand is the best investment your company can make. Deepmark offers you its experienced expertise, to help you find the most effective way to tell your story. 




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