Arabian Gulf Hospitality (AGHC) stands at the forefront of the hospitality sector in the Kingdom of Saudi Arabia, embodying the rich cultural heritage that the region is known for. With a comprehensive expertise in managing hotel projects, AGHC not only operates its own properties but also collaborates with partners to bring global hospitality trends to the local market. This commitment is part of a larger vision to contribute significantly to the tourism sector, aligning with the ambitious Saudi Vision 2030. This vision aims at diversifying the economy and enhancing the tourism experience, leveraging the Kingdom’s unique position and heritage.

The main challenge faced by AGHC was establishing a new brand identity within the competitive and rapidly evolving hotel management industry in Saudi Arabia. The goal was not just to create another hotel chain but to forge a brand that resonates with both the traditional values and the modern aspirations of its clientele. This task involved integrating traditional elements with a modern aesthetic to appeal to tourists and citizens alike, promoting sustainability, originality, and the inherent Saudi values of perfection, generosity, and hospitality. The challenge extended beyond branding to the operationalization of these values in the day-to-day management and development of hotels and resorts, ensuring a unique and enriching experience for all visitors.

To address this challenge, AGHC collaborated with Deepmark to create a brand identity that would stand out in the hospitality landscape. Starting from a blank slate, Deepmark crafted a brand identity for AGHC that seamlessly blends traditional elements with a modern touch, encapsulating the essence of elegant modernity. This new identity was designed to reflect AGHC’s commitment to originality and sustainability while honoring the rich cultural heritage of Saudi Arabia.

The result of this collaboration was the successful establishment of AGHC as a pioneering brand in the hotel management industry in Saudi Arabia. The new brand identity has not only set AGHC apart but has also significantly contributed to the development of the tourism sector in line with Saudi Vision 2030. By prioritizing sustainability, originality, and deep-rooted hospitality values, AGHC has managed to enrich the tourist experience, making it distinctive and unique. The company’s efforts have been instrumental in promoting Saudi Arabia as a premier destination for cultural and leisure tourism, thereby supporting the comprehensive national renaissance the Kingdom is witnessing.