Deepmark | Project: ASCO

Overview

ASCO Consulting Engineers, a Qatar-based consulting firm renowned for its high-quality services, has built an impressive portfolio of projects for governmental and corporate clients. Despite its success and solid reputation, ASCO’s brand identity no longer reflected its global aspirations. The company needed a fresh, contemporary brand that aligned with its vision of becoming a global leader in consulting services, while preserving its legacy of trust and excellence.

تعد شركة اسكو، شركة استشارات عمرانية بارزة مقرها قطر، وتشتهر بخدماتها في البنية التحتية، وقد بنت محفظة مشاريع مميزة تشمل العملاء الحكوميين والشركات. وعلى الرغم من نجاحها وسمعتها القوية، إلا أن هويتها التجارية لم تعد تعكس طموحاتها العالمية. احتاجت الشركة إلى علامة تجارية جديدة ومعاصرة تتماشى مع رؤيتها في أن تصبح رائدة عالميًا في مجال الاستشارات، مع الحفاظ على إرثها القائم على الثقة والتميز.

The Challenge

To elevate ASCO’s brand presence and align it with its future goals, Deepmark was tasked with:

Creating a new brand identity that embodies ASCO’s expertise, professionalism, and ambitions.
Developing a comprehensive brand philosophy to articulate the company’s vision, mission, and values.
Extending the brand DNA across a full range of collateral, signage, and digital touchpoints, including the design and development of a new ASCO website.

The Solution

Our approach began with in-depth research to understand ASCO’s strengths, target audience, and competitive landscape. This insight laid the foundation for a brand transformation that communicates trust, innovation, and global relevance.

• Brand Identity

We designed a modern, professional logo with clean lines and a bold color palette to reflect ASCO’s engineering precision and forward-thinking mindset. The new visual identity was complemented by typography and design elements that convey sophistication and reliability.

• Brand Philosophy

We crafted a compelling brand narrative that emphasizes ASCO’s commitment to delivering exceptional consulting services, fostering innovation, and creating impactful solutions for its clients. This philosophy serves as the guiding principle for all communications.

• Collateral and Website

The new brand genome was seamlessly extended across all touchpoints, including corporate collateral, signage, and digital platforms. A dynamic, user-friendly website was developed to showcase ASCO’s projects and expertise, creating a strong digital presence that resonates with its global aspirations.

The Result

The rebranding of ASCO Consulting Engineers positioned the company as a modern, globally competitive consulting firm while reinforcing its heritage of trust and excellence. The new identity not only captures ASCO’s ambitions but also creates a cohesive brand experience across all platforms.

The website launch, along with the updated visual identity and collateral, has strengthened ASCO’s market presence, ensuring it is well-prepared to attract high-profile clients and projects on a global scale.

At Deepmark, we take pride in crafting brands that inspire confidence and drive growth, and the ASCO transformation stands as a testament to our commitment to excellence.

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ASCO - Qatar

Overview

The Challenge

To elevate ASCO’s brand presence and align it with its future goals, Deepmark was tasked with:

Creating a new brand identity that embodies ASCO’s expertise, professionalism, and ambitions.

Developing a comprehensive brand philosophy to articulate the company’s vision, mission, and values.

Extending the brand DNA across a full range of collateral, signage, and digital touchpoints, including the design and development of a new ASCO website.

The Solution

Our approach began with in-depth research to understand ASCO’s strengths, target audience, and competitive landscape. This insight laid the foundation for a brand transformation that communicates trust, innovation, and global relevance.

• Brand Identity

We designed a modern, professional logo with clean lines and a bold color palette to reflect ASCO’s engineering precision and forward-thinking mindset. The new visual identity was complemented by typography and design elements that convey sophistication and reliability.

• Brand Philosophy

We crafted a compelling brand narrative that emphasizes ASCO’s commitment to delivering exceptional consulting services, fostering innovation, and creating impactful solutions for its clients. This philosophy serves as the guiding principle for all communications.

• Collateral and Website

The Result

The rebranding of ASCO Consulting Engineers positioned the company as a modern, globally competitive consulting firm while reinforcing its heritage of trust and excellence. The new identity not only captures ASCO’s ambitions but also creates a cohesive brand experience across all platforms.

The website launch, along with the updated visual identity and collateral, has strengthened ASCO’s market presence, ensuring it is well-prepared to attract high-profile clients and projects on a global scale.

At Deepmark, we take pride in crafting brands that inspire confidence and drive growth, and the ASCO transformation stands as a testament to our commitment to excellence.

EXPLORE RELATED
PROJECTS

ASCO - Qatar

Overview

The Challenge

To elevate ASCO’s brand presence and align it with its future goals, Deepmark was tasked with:

Creating a new brand identity that embodies ASCO’s expertise, professionalism, and ambitions.

Developing a comprehensive brand philosophy to articulate the company’s vision, mission, and values.

Extending the brand DNA across a full range of collateral, signage, and digital touchpoints, including the design and development of a new ASCO website.

The Solution

Our approach began with in-depth research to understand ASCO’s strengths, target audience, and competitive landscape. This insight laid the foundation for a brand transformation that communicates trust, innovation, and global relevance.

• Brand Identity

We designed a modern, professional logo with clean lines and a bold color palette to reflect ASCO’s engineering precision and forward-thinking mindset. The new visual identity was complemented by typography and design elements that convey sophistication and reliability.

• Brand Philosophy

We crafted a compelling brand narrative that emphasizes ASCO’s commitment to delivering exceptional consulting services, fostering innovation, and creating impactful solutions for its clients. This philosophy serves as the guiding principle for all communications.

• Collateral and Website

The Result

The rebranding of ASCO Consulting Engineers positioned the company as a modern, globally competitive consulting firm while reinforcing its heritage of trust and excellence. The new identity not only captures ASCO’s ambitions but also creates a cohesive brand experience across all platforms.

The website launch, along with the updated visual identity and collateral, has strengthened ASCO’s market presence, ensuring it is well-prepared to attract high-profile clients and projects on a global scale.

At Deepmark, we take pride in crafting brands that inspire confidence and drive growth, and the ASCO transformation stands as a testament to our commitment to excellence.

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