Chop’d, a distinctive, locally developed concept, introduces a novel approach to healthy eating in Qatar by offering customizable salads crafted from the freshest plant-based ingredients and fruits, enriched with ample proteins to augment the nutritional benefits. This initiative represents an exquisite merger of fine dining with a focus on health and wellness.

As a nascent brand, Chop’d presented a unique opportunity. The challenge for Deepmark was to sculpt an enticing brand identity from the ground up, embedding the essence of health, freshness, and a contemporary culture of nutritious eating within an appealing, youthful, and stylish setting. The goal was to redefine how consumers perceive and enjoy wholesome food.

Deepmark undertook the task of meticulously crafting Chop’d’s brand essence, starting from scratch. This involved a strategic formulation of the brand’s message, positioning, and persona, all of which were carefully integrated into every aspect of the brand communication. The result was a distinctive, vibrant green visual identity that resonated through the interior design of the venue, the menu’s presentation, promotional materials, and the brand’s digital footprint. Targeting young professionals and the health-conscious on the go, Chop’d was positioned as the quintessential destination for delectable, healthy fare, promising an experience that tantalizes the taste buds while rejuvenating both body and mind.

Deepmark’s strategic intervention catapulted Chop’d from a mere concept to a celebrated culinary destination. The brand’s journey “from Zero to Hero” epitomizes the transformation of healthy eating into a fine dining experience, where wellness and exquisite taste converge. Chop’d now stands as a testament to the successful realization of a vision where nutritious food is not just consumed but is celebrated and enjoyed in its richest form.