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  • ClientInstitute of Rehabilitation Medicine (IRM)
  • IndustryHealthcare
  • CategoryRebranding, Web Development

Rebranding IRM, a Leading Rehabilitation Centre in Qatar

Rebranding IRM, a Leading Rehabilitation Centre in Qatar

  • ClientInstitute of Rehabilitation Medicine (IRM)
  • IndustryHealthcare
  • CategoryRebranding, Web Development

Deepmark was tasked with rebranding the Institute of Rehabilitation Medicine (IRM), a leader in rehabilitation services in Qatar for over two decades. The challenge was to create a cohesive brand identity that reflects IRM’s dedication to patient care, cutting-edge technology, and comprehensive services. Additionally, IRM required brand literature and a new website to communicate its mission, values, and services effectively to its diverse clientele.

Sleek iconography of the IRM logo
Rebranded logo of IRM by Deepmark

The Challenge

Our in-depth research revealed that Institute of Rehabilitation Medicine’s target audience valued the combination of advanced medical technology and personalized care. Focus groups with patients and stakeholders highlighted the importance of clear, compassionate communication and the need to showcase their extensive expertise and innovative solutions.

Homepage of the newly designed IRM website
Exterior building signage displaying the new IRM logo

The Solution

Deepmark developed a refreshed brand identity for IRM that emphasized its commitment to restoring patients’ quality of life. The visual identity incorporated elements of modern medical technology and compassionate care. We created comprehensive brand literature that detailed IRM’s services, mission, and values, ensuring consistency across all communication channels.

For the website, we designed an intuitive, user-friendly interface that highlights IRM’s extensive range of services, patient testimonials, and success stories. The website features a responsive design, ensuring accessibility across all devices, and includes interactive elements to engage visitors and provide easy access to information.

The Result

Deepmark’s rebranding and website development for IRM successfully conveyed its mission of providing state-of-the-art rehabilitation services with a personal touch. The new brand identity and online presence have enhanced IRM’s visibility and accessibility, attracting more patients and reinforcing its position as a leader in rehabilitation care.

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