Newly-launched in Qatar, Mshwar is the realization of the future of courier delivery services. Mshwar is an on-demand logistics and delivery platform that allows customers to order goods from Qatar’s stores and homemade business and have them quickly delivered to wherever they choose. Mishwar ties to a GPS location instead of a fixed address. A customer needs only use their smartphone to access the easy-to-use app to place their order: what to pick-up, who is receiving it, and where and when to hand it to them.
The Challenge
Deepmark designed a powerful visual brand, with a symbol incorporating a curved line between two dots as a dynamic visual element. It depicts a friendly smile denoting accessibility and availability to all. It also suggests point to point delivery, or the path of a fingertip as it swipes across a smartphone screen. It portrays modernity, accessibility and ease of use.
The Solution
Deepmark had then to address the core genetic code of Mshwar, by creating the look and feel of the app that makes all transactions possible. Customer interactions were exhaustively researched, in order to best apply Mshwar’s visual identity to the online platform. The UI is eye-catching, easy to use, and communicates Mshwar’s visual identity.