Ruzstan

Biryani Express, an Indian restaurant in Qatar, faced a significant branding challenge. The name was overly generic, limiting the restaurant’s ability to establish a strong brand identity. With a vision for growth beyond Qatar, the owners sought a strategic rebranding that would not only differentiate the restaurant but also create an immersive customer experience. Deepmark was approached to lead the transformation—creating a new brand name, identity, verbal branding, packaging, and messaging system that would position the brand for long-term success.

The transformation from Biryani Express to Ruzstan demonstrates how a strategic rebranding—rooted in storytelling, sensory branding, and cultural authenticity—can elevate a business. Deepmark successfully created a rich, immersive brand that resonates with customers while setting the foundation for long-term growth.

With a compelling new name, engaging messaging, and cohesive brand experience, Ruzstan is not just a restaurant—it’s a land of flavors waiting to be explored.