Ruzstan, an Indian restaurant in Qatar, aimed to redefine its brand identity to reflect the rich cultural and culinary heritage of the Indian subcontinent. Deepmark took on the task of developing a cohesive brand identity, compelling verbal branding, and an inviting interior design to set Ruzstan apart in Qatar’s competitive dining landscape.

Celebrating India’s diverse culinary traditions lay at the heart of Ruzstan’s identity. We focused on the essence of Indian cuisine—rich, diverse, and full of stories. This narrative would resonate deeply with Ruzstan’s target audience. It highlighted the journey from Kanyakumari to Afghanistan and the myriad flavors encountered along the way.

During our discovery phase, we conducted in-depth research into Indian culinary traditions. We interviewed stakeholders and analyzed competitors. This comprehensive approach allowed us to position Ruzstan as more than just a restaurant. Instead, it became a cultural and gastronomic experience.

Crafting a Unique Brand IdentityLogo Design: We created the Ruzstan logo, inspired by traditional Indian architecture. It features a rounded typeface and a distinctive “T” extension resembling a roof. The design includes a horizontal line mirroring the letter extensions. This creates a harmonious and balanced logo.

Creating an Inviting Atmosphere: The rebranding and interior redesign of Ruzstan received positive feedback from customers and critics alike. The cohesive brand identity and engaging verbal branding established Ruzstan as a go-to destination for Indian cuisine in Qatar. Moreover, the inviting interior design complemented the culinary offerings, providing customers with an all-encompassing dining experience.

The interior design of Ruzstan was crafted to create a welcoming and culturally rich environment. Deepmark’s design team focused on integrating traditional Indian aesthetics with modern comfort, ensuring a delightful dining atmosphere.

Deepmark’s comprehensive approach to brand identity development, verbal branding, and interior design successfully transformed Ruzstan into a memorable and distinguished restaurant. The new brand identity and enriched dining environment significantly enhanced the restaurant’s market presence and customer experience.