Sabayik: A Successful, Long-term Investment Vehicle.
Sabayik: A Successful, Long-term Investment Vehicle.
Sabayik is an investment house that specializes in gold investment. Sabayik is also active in the silver market. Gold and silver bullion are important forms of physical precious metals investments. Bullion investments are considered by investors as solid, traditional measures against inflation or economic upset. Sabayik are a successful, long-term alternative investment vehicle.
The Assignment
1. Research the market and develop a business plan for Sabayek
2. Create a full new brand, with a new visual identity and collateral.
Any institution handling the money of other people must communicate experience, reliability and trustworthiness. Deepmark’s brief was therefore to communicate credibility and long-term stability with an identity that was fresh, while being enduring. As precious metal is a long-term investment with minimal company-client interaction, touch points are few and must be memorable in their quality. Deepmark focused intensively upon business cards, letterheads, envelopes and contracts, designing them with care, so that they communicate their values with high visual and tactile quality. The logo, colours and design vocabulary communicate robust stability and well-earned confidence.
Transformation
Deepmark comprehensively recoded Sabayik’s image, generating a strong, stable and credible image. Sabayik is a successful enterprise, with a growing client portfolio and reputation.