Tamkeen Middle East
Rebranding,
UI/UX Design,
Web Development
Reinventing Tamkeen Middle East Corporate Identity – Riyadh
![Tamkeen Riyadh](https://thedeepmark.com/hubfs/20-core-branding-mockup.jpg)
Overview
Since its establishment in 2016 in Riyadh, Tamkeen Middle East has aimed to be a leader in financial services. To align their image with their mission “Enabling Excellence,” they undertook with Deepmark a comprehensive rebranding project, coupled with the development of a fully custom website.
![Artboard 100 copy 4-1](https://thedeepmark.com/hs-fs/hubfs/Artboard%20100%20copy%204-1.jpg?width=2000&name=Artboard%20100%20copy%204-1.jpg)
![Tamkeen logo animation](https://thedeepmark.com/hs-fs/hubfs/Tamkeen%20logo%20animation.gif?width=1920&height=1080&name=Tamkeen%20logo%20animation.gif)
![Tamkeen File](https://thedeepmark.com/hs-fs/hubfs/Tamkeen%20File.png?width=1650&height=1250&name=Tamkeen%20File.png)
The Challenge
The rebranding initiative began with extensive research to gauge market trends, competitive landscapes, and client expectations, leading to the development of a fresh, impactful brand identity. This new identity was designed to encapsulate Tamkeen Middle East’s commitment to innovation, quality services, and customer-centric values, complemented by a visually engaging logo and brand imagery.
![Tamkeen Branding Riyadh](https://thedeepmark.com/hs-fs/hubfs/06-branding-library-scene.jpg?width=2000&name=06-branding-library-scene.jpg)
![Tamkeen Visual System by Deepmark](https://thedeepmark.com/hs-fs/hubfs/Tamkeen%20Visual%20System%20by%20Deepmark.jpg?width=2000&name=Tamkeen%20Visual%20System%20by%20Deepmark.jpg)
![Tamkeen Web x Deepmark](https://thedeepmark.com/hs-fs/hubfs/Tamkeen%20Web%20x%20Deepmark.jpg?width=2000&name=Tamkeen%20Web%20x%20Deepmark.jpg)
![Artboard 1](https://thedeepmark.com/hs-fs/hubfs/Artboard%201.jpg?width=2000&name=Artboard%201.jpg)
![Tamkeen Logo Dep](https://thedeepmark.com/hs-fs/hubfs/Tamkeen%20Logo%20Dep.jpg?width=2000&name=Tamkeen%20Logo%20Dep.jpg)
The rebranding perfectly done. Deepmark brought this vision to life with creativity and precision.
Sam Abdulghaffar
Head of Business Support