Almeera Annual Report

Deepmark was approached to design Al Meera’s annual report for 2017. Up until last year, the company had relied upon a more traditional layout that presented company data in a conventional, text-intensive format. Deepmark was tasked with redesigning the document to increase stakeholder engagement and convey value and confidence in challenging times. A particular focus on Al Meera’s effective response to the national blockade. 

Information in Images

Deepmark conceived a more visually orientated presentation of Al Meera’s data that makes it easier to engage with and retain the information. The positioning statements and the copy narrating Al Meera’s resolute facing of the blockade and its effects are presented boldly within the framework of an organic colour palette and set of visual elements, communicating a message of emotional investment. The report presents organizational structures, processes and financial information graphically. 

Triumph Over Obstacles

The annual report highlighted Al Meera’s calm approach and effective measures taken to surmount the challenge of the national blockade. Supply shortages were solved by quick sourcing of appealing alternatives. Higher costs incurred as a result of the crisis, in the form of emergency logistics, were faced with stabilization of prices.