{"id":88,"date":"2018-12-26T21:26:38","date_gmt":"2018-12-26T21:26:38","guid":{"rendered":"https:\/\/thedeepmark.com\/project\/10-entertaining-games-to-play-with-your-significant-other\/"},"modified":"2019-04-02T17:50:49","modified_gmt":"2019-04-02T17:50:49","slug":"tawasul","status":"publish","type":"project","link":"https:\/\/thedeepmark.com\/project\/tawasul\/","title":{"rendered":"Investing In Internal Communication"},"content":{"rendered":"
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Al Jazeera is the biggest and most powerful news broadcaster in the Arab World. The channel was established in Qatar in 1996 and has rapidly grown to become the news leader in 10 Arab countries. Al Jazeera Qatar employs around 100 professionals who, until 2012, did not have any form of internal communication.<\/p>\n<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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The Assignment<\/strong>
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Al Jazeera appointed Deepmark to support its project to create an internal newsletter. The challenge was to develop an internal newsletter that would target all of Al Jazeera Qatar\u2019s employees and be distributed in both electronic and printed versions. The task was to empower internal communications and implement the company\u2019s existing brand by creating a friendly, lively look and feel. Al Jazeera wanted an entertaining online publication that would strengthen relations between employees, bring the management closer to the team, and inform staff about internal initiatives and the latest media industry news. It also aimed to change the employees\u2019 mood by creating a feeling of enthusiasm, an antidote to the overwhelming negativity of many media broadcasts. 
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The Solution<\/h3>\n \n\n\n

The creative design focused on a selection of warm and calm colors, supported by the use of a simple and clean font. The design meets the project\u2019s objectives by following international trends and providing a reader-friendly and eye-catching layout. 
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Transformation<\/strong><\/h3>\n \n\n\n

Deepmark\u2019s creative team succeeded in building a modern and futuristic theme for the monthly online newsletter that was launched in March 2012 with bilingual versions for English and Arabic readers. This met with positive feedback from its target audience and soon become a benchmark for the newsletters of other channels.
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