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Casa Dell Arte

Branding

Identity for Art Gallery in Bahrain

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Overview

Casa Dell’Arte is a one-of-a-kind concept that offers its visitors a wide range of works of art for sale. These range from inexpensive student projects to a selection of more expensive originals from high profile local artists. The gallery is first and foremost a space for experience, where visitors not only find beautiful pieces of art, but can also find a peaceful place to enjoy themselves, learn more about art and develop relationships.

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The Challenge

Casa Dell’Arte wished to create a strong, inspiring brand to support their vision of becoming the leading gallery for fresh and superior works of art in Bahrain. Deepmark’s creative team had to design a winning combination of the soul of Arabian art and the format of the Italian galleria. The aim was to attract the gallery’s young Bahraini and expatriate target audiences by creating a friendly and modern image.

 

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The Solution

Deepmark created a unique, distinguished typography, taking inspiration from the beautiful art of Arabic calligraphy. The name of the gallery was used as a focal element to showcase the Italian elements, and it became the base upon which Deepmark developed a carefully polished, emblematic calligraphy.

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The Result

Casa Dell’Arte has become a unique signature, for an artist’s material expression of their inner world. We have been privileged to develop the Casa Dell’Arte brand, which has proved to be an outstanding success.

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