DejDaj

The name Dejdaj was crafted to appeal to a youthful, trend-conscious audience. Its rhythmic and playful sound makes it catchy and easy to remember. By combining familiarity with a fresh twist, Dejdaj stands out among other brands and invites curiosity, all while being easy to pronounce. This creative choice reflects the brand’s lively personality and enhances its potential for an eye-catching visual identity.

Deepmark designed a complete visual identity that embodies the spirit of Dejdaj. Our approach was focused on creating a character and visual system that feels both entertaining and high-quality, reflecting the restaurant’s commitment to a fun dining experience. The brand visuals are designed with simplicity and charm, featuring a chicken character that adds humor and energy to every brand touchpoint.

Visual Design & Applications:

The Dejdaj brand identity extends across a range of materials and applications, from packaging to store signage. The lively illustrations, bold colors, and unique typography contribute to a cohesive look that makes the brand instantly recognizable. This distinctive visual style allows Dejdaj to stand out in a competitive market and builds a strong connection with its target audience.