--- title: DejDaj Brand Identity Design | Creative Work by Deepmark description: See how Deepmark shaped DejDaj’s brand identity design through storytelling, visual strategy, and a modern design system built for long-term brand recognition. image: https://thedeepmark.com/hubfs/DejDaj%20Feature%20Image%20-%20Deepmark-2.jpg --- ## Let's Build Your Legacy. You have the vision. We have the blueprint. Tell us about your project, and let's determine if we are the right partners for your growth. ## Message Received. Let's Connect. Your inquiry is in good hands. If you'd like to expedite the process, feel free to book a direct consultation below. ![](https://thedeepmark.com/hubfs/Artboard%206-1.svg) ![](https://thedeepmark.com/hubfs/Artboard%2010-1.svg) ![](https://thedeepmark.com/hubfs/Artboard%209-1.svg) ![](https://thedeepmark.com/hubfs/Artboard%207-1.svg) # DejDaj Naming, Branding A Bold New Fast-Food Identity for Qatar ![DejDaj Feature Image - Deepmark-1](https://thedeepmark.com/hubfs/DejDaj%20Feature%20Image%20-%20Deepmark-1.jpg) ### Overview #### Deepmark took on the exciting challenge of creating an entire brand identity for a new fast-food concept in Qatar, from naming to visual branding. The result was **Dejdaj**, a name with a playful twist on the Arabic word “Dejaj” (chicken). The project was aimed at capturing the attention of the millennial demographic with a unique, fun, and memorable brand that resonates with modern and hip sensibilities. ![DejDaj Logo by Deepmark](https://thedeepmark.com/hs-fs/hubfs/DejDaj%20Logo%20by%20Deepmark.jpg?width=2000&height=2000&name=DejDaj%20Logo%20by%20Deepmark.jpg) ![DejDaj Logo](https://thedeepmark.com/hs-fs/hubfs/DejDaj%20Logo.jpg?width=2000&height=2000&name=DejDaj%20Logo.jpg) ### Naming Concept #### The name **Dejdaj** was crafted to appeal to a youthful, trend-conscious audience. Its rhythmic and playful sound makes it catchy and easy to remember. By combining familiarity with a fresh twist, Dejdaj stands out among other brands and invites curiosity, all while being easy to pronounce. This creative choice reflects the brand’s lively personality and enhances its potential for an eye-catching visual identity. ![DejDaj charachter by Deepmark-1](https://thedeepmark.com/hs-fs/hubfs/DejDaj%20charachter%20by%20Deepmark-1.jpg?width=2000&name=DejDaj%20charachter%20by%20Deepmark-1.jpg) ![DejDaj Packaging By Deepmark 2](https://thedeepmark.com/hs-fs/hubfs/DejDaj%20Packaging%20By%20Deepmark%202.jpg?width=2000&name=DejDaj%20Packaging%20By%20Deepmark%202.jpg) ![DeiDaj Packaging ](https://thedeepmark.com/hs-fs/hubfs/Artboard%209%20copy%203.jpg?width=2000&name=Artboard%209%20copy%203.jpg) ![DejDaj packaging by Deepmark](https://thedeepmark.com/hs-fs/hubfs/DejDaj%20packaging%20by%20Deepmark.jpg?width=2000&name=DejDaj%20packaging%20by%20Deepmark.jpg) ### The solution #### Deepmark designed a complete visual identity that embodies the spirit of Dejdaj. Our approach was focused on creating a character and visual system that feels both entertaining and high-quality, reflecting the restaurant’s commitment to a fun dining experience. The brand visuals are designed with simplicity and charm, featuring a chicken character that adds humor and energy to every brand touchpoint. #### **Visual Design & Applications:** #### The Dejdaj brand identity extends across a range of materials and applications, from packaging to store signage. The lively illustrations, bold colors, and unique typography contribute to a cohesive look that makes the brand instantly recognizable. This distinctive visual style allows Dejdaj to stand out in a competitive market and builds a strong connection with its target audience. ![DejDaj Identity by Deepmark](https://thedeepmark.com/hs-fs/hubfs/DejDaj%20Identity%20by%20Deepmark.jpg?width=2000&name=DejDaj%20Identity%20by%20Deepmark.jpg) ### The Result #### Through its name and brand identity, Dejdaj captures a modern and youthful energy that resonates with millennial customers. Deepmark’s work showcases the power of creative branding, resulting in a brand that is both highly memorable and visually appealing. Dejdaj is positioned as a unique and engaging fast-food brand, ready to make a lasting impact in the market. Working with Deepmark to bring the Dejdaj brand to life was an incredible experience. Dr. Bassam Qambar The Cookery Co. ## EXPLORE RELATED PROJECTS [![Chopd Coffee-1](https://thedeepmark.com/hubfs/Chopd%20Coffee-1.jpg) ](https://thedeepmark.com/project/chopd?hsLang=en) Branding F&B [Chop'd ](https://thedeepmark.com/project/chopd?hsLang=en) [![Fixwave logo - White Alpha](https://thedeepmark.com/hubfs/Fixwave%20logo%20-%20%20White%20Alpha.gif) ](https://thedeepmark.com/project/fixwave?hsLang=en) Rebranding - Brand Strategy Automative [Fixwave / Rebranding](https://thedeepmark.com/project/fixwave?hsLang=en) [![DejDaj Logo By Deepmark](https://thedeepmark.com/hubfs/DejDaj%20Logo%20By%20Deepmark.jpg) ](https://thedeepmark.com/project/dejdaj) Branding / Naming F&B [DejDaj Branding](https://thedeepmark.com/project/dejdaj) [![Bahrain Olympic Team Uniform](https://thedeepmark.com/hubfs/Bahrain%20Olympic%20Team%20Uniform.jpg) ](https://thedeepmark.com/project/bocuniform?hsLang=en) Creative Design Sport [Bahrain Olympic Committee Uniform](https://thedeepmark.com/project/bocuniform?hsLang=en) Got a project in mind? [Let’s Talk](https://thedeepmark.com/project/dejdaj#inquire) 2026 Deepmark. All rights reserved - [Privacy Policy](https://thedeepmark.com/privacy-policy?hsLang=en) - [LinkedIn](https://bh.linkedin.com/company/askdeepmark) - [Instagram](https://www.instagram.com/askdeepmark) Bahrain Almatrook Building, Floor 8,
 Manama, Diplomatic Area
, Kingdom of Bahrain [+973 36705070](tel:+973%2036705070) [hello@thedeepmark.com](mailto:hello@thedeepmark.com) Qatar Tornado Tower, Floor 22, West Bay, Doha, Qatar [+974 33090999](tel:+974%2033090999) [hello@thedeepmark.com](mailto:hello@thedeepmark.com) - [LinkedIn](https://bh.linkedin.com/company/askdeepmark) - [Instagram](https://www.instagram.com/askdeepmark) 2026 Deepmark. All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : [ { "@type" : "PostalAddress", "addressCountry" : "Bahrain", "addressLocality" : "Manama", "streetAddress" : "Almatrook Building, 8th Floor, Diplomatic Area" }, { "@type" : "PostalAddress", "addressCountry" : "Qatar", "addressLocality" : "Doha", "streetAddress" : "Tornado Tower, Floor 22, West Bay" } ], "areaServed" : [ { "@type" : "Country", "name" : "Saudi Arabia" }, { "@type" : "Country", "name" : "Bahrain" }, { "@type" : "Country", "name" : "Qatar" } ], "email" : "info@thedeepmark.com", "logo" : "https://thedeepmark.com/hubfs/Hafedh%204%3B5.jpg", "name" : "Deepmark", "sameAs" : [ "https://bh.linkedin.com/company/askdeepmark", "https://www.instagram.com/askdeepmark" ], "telephone" : "+973 36705070", "url" : "https://thedeepmark.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "Deepmark", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://thedeepmark.com/?s={search_term_string}" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thedeepmark.com/hubfs/Hafedh%204%3B5.jpg" }, "name" : "Deepmark" }, "url" : "https://thedeepmark.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Brand", "logo" : "https://thedeepmark.com/hubfs/Hafedh%204%3B5.jpg", "name" : "Deepmark", "sameAs" : [ "https://bh.linkedin.com/company/askdeepmark", "https://www.instagram.com/askdeepmark" ], "url" : "https://thedeepmark.com/" } ```