DejDaj, a burgeoning name in Qatar’s F&B industry, sought to carve a unique identity in a competitive market. Recognizing the need for a distinctive brand presence, they engaged Deepmark to create a compelling brand identity, memorable name, and appealing packaging.

The challenge was to develop an identity that resonates with local tastes while standing out in a crowded marketplace. DejDaj needed a name and branding that reflected both quality and innovation, coupled with packaging that would capture consumers’ attention and communicate the brand’s values effectively.

The design combines a stylized letter “D” with whimsical elements that represent a chicken, illustrating the brand’s focus in a visually engaging manner. The typography is bold and clear, ensuring the name is readable and impactful.

Deepmark conducted extensive market research to understand consumer preferences and industry trends in Qatar. The team then crafted a unique name, “DejDaj,” which signifies quality and appeal in the local language. The branding strategy focused on a clean, modern aesthetic that highlighted the brand’s commitment to quality and freshness. The packaging design was both functional and visually appealing, ensuring it stood out on shelves while reinforcing the brand’s core values.

The new branding, name, and packaging launched DejDaj into the market with a strong identity that quickly gained traction. Consumers responded positively to the clear, focused brand message, and DejDaj saw a significant increase in product recognition and sales, establishing it as a notable player in Qatar’s F&B sector.