--- title: Brand Strategy Development For Finmal | Deepmark Work description: Explore how Deepmark built Finmal's brand strategy and identity, crafting a strong fintech name and positioning in Riyadh for accessible SME financing solutions. image: https://thedeepmark.com/hubfs/Finmal%20Outdoor%20Ad%20-%20Deepmark.png --- ## Let's Build Your Legacy. You have the vision. We have the blueprint. Tell us about your project, and let's determine if we are the right partners for your growth. ## Message Received. Let's Connect. Your inquiry is in good hands. If you'd like to expedite the process, feel free to book a direct consultation below. ![](https://thedeepmark.com/hubfs/Artboard%206-1.svg) ![](https://thedeepmark.com/hubfs/Artboard%2010-1.svg) ![](https://thedeepmark.com/hubfs/Artboard%209-1.svg) ![](https://thedeepmark.com/hubfs/Artboard%207-1.svg) # Finmal Financial Services Naming, Branding Smart. Simple. Islamic Financing ![Finmal Outdoor Banner](https://thedeepmark.com/hubfs/Finmal%20Outdoor%20Banner.png) ### Overview #### Finmal, a pioneering fintech firm based in Riyadh, was established to revolutionize the financial landscape for SMEs by providing innovative online financing solutions. The creation of the company name and brand identity was entrusted to reflect their mission of simplifying and enhancing access to financial services for small and medium-sized enterprises. ![Slide & logo](https://thedeepmark.com/hs-fs/hubfs/Slide%20%26%20logo.gif?width=1920&height=1080&name=Slide%20%26%20logo.gif) ### The Challenge #### The challenge was twofold: to devise a company name that would resonate with the fintech industry and its target market, and to develop a branding strategy that encapsulates the essence of Finmal’s innovative, reliable, and accessible services for SMEs. The challenge extended beyond branding to the operationalization of these values in the day-to-day management and development of hotels and resorts, ensuring a unique and enriching experience for all visitors. ![Finmal Outdoor Banners - Deepmark](https://thedeepmark.com/hs-fs/hubfs/Finmal%20Outdoor%20Banners%20-%20Deepmark.png?width=2000&name=Finmal%20Outdoor%20Banners%20-%20Deepmark.png) ![Finmal e-Book - Deepmark](https://thedeepmark.com/hs-fs/hubfs/Finmal%20e-Book%20-%20Deepmark.png?width=2000&name=Finmal%20e-Book%20-%20Deepmark.png) ![Finmal Launchpad - Deepmark](https://thedeepmark.com/hs-fs/hubfs/Finmal%20Launchpad%20-%20Deepmark.png?width=2000&height=2000&name=Finmal%20Launchpad%20-%20Deepmark.png) ### The Solution #### The solution involved a collaborative process to create a distinctive name – Finmal, which reflects the company’s core offering and value proposition. The branding strategy was centered around communicating reliability, innovation, and customercentricity, aiming to position Finmal as a leader in the fintech space for SME financing. ![Finmal PPT - Deepmark](https://thedeepmark.com/hs-fs/hubfs/Finmal%20PPT%20-%20Deepmark.png?width=2000&name=Finmal%20PPT%20-%20Deepmark.png) ![Finmal Icons - Deepmark](https://thedeepmark.com/hs-fs/hubfs/Finmal%20Icons%20-%20Deepmark.png?width=2000&name=Finmal%20Icons%20-%20Deepmark.png) ![Slide](https://thedeepmark.com/hs-fs/hubfs/Slide.gif?width=1920&height=1080&name=Slide.gif) ![Finmal Website - Deepmark](https://thedeepmark.com/hs-fs/hubfs/Finmal%20Website%20-%20Deepmark.png?width=2000&name=Finmal%20Website%20-%20Deepmark.png) ![Finmal Logo - Deepmark copy 5](https://thedeepmark.com/hs-fs/hubfs/Finmal%20Logo%20-%20Deepmark%20copy%205.png?width=2000&name=Finmal%20Logo%20-%20Deepmark%20copy%205.png) ![Finmal Logo - Deepmark copy 4](https://thedeepmark.com/hs-fs/hubfs/Finmal%20Logo%20-%20Deepmark%20copy%204.png?width=2000&name=Finmal%20Logo%20-%20Deepmark%20copy%204.png) ### The Result #### The strategic branding and naming encapsulated Finmal’s vision, leading to a strong market presence. It effectively communicated the company›s innovative approach to financial services, resonating well with SMEs in need of seamless online financing solutions, and establishing Finmal as a trusted name in Riyadh’s fintech sector. Finmal’s strategic inception and branding have set a new standard in the fintech industry, particularly in empowering SMEs with efficient, reliable, and accessible financial services. The company’s wellcrafted identity and commitment to innovation have positioned it as a key player in transforming the financial landscape for small and medium enterprises. ## EXPLORE RELATED PROJECTS [![Chopd Coffee-1](https://thedeepmark.com/hubfs/Chopd%20Coffee-1.jpg) ](https://thedeepmark.com/project/chopd?hsLang=en) Branding F&B [Chop'd ](https://thedeepmark.com/project/chopd?hsLang=en) [![Fixwave logo - White Alpha](https://thedeepmark.com/hubfs/Fixwave%20logo%20-%20%20White%20Alpha.gif) ](https://thedeepmark.com/project/fixwave?hsLang=en) Rebranding - Brand Strategy Automative [Fixwave / Rebranding](https://thedeepmark.com/project/fixwave?hsLang=en) [![DejDaj Logo By Deepmark](https://thedeepmark.com/hubfs/DejDaj%20Logo%20By%20Deepmark.jpg) ](https://thedeepmark.com/project/dejdaj?hsLang=en) Branding / Naming F&B [DejDaj Branding](https://thedeepmark.com/project/dejdaj?hsLang=en) [![Bahrain Olympic Team Uniform](https://thedeepmark.com/hubfs/Bahrain%20Olympic%20Team%20Uniform.jpg) ](https://thedeepmark.com/project/bocuniform?hsLang=en) Creative Design Sport [Bahrain Olympic Committee Uniform](https://thedeepmark.com/project/bocuniform?hsLang=en) Got a project in mind? [Let’s Talk](https://thedeepmark.com/project/finmal#inquire) 2026 Deepmark. All rights reserved - [Privacy Policy](https://thedeepmark.com/privacy-policy?hsLang=en) - [LinkedIn](https://bh.linkedin.com/company/askdeepmark) - [Instagram](https://www.instagram.com/askdeepmark) Bahrain Almatrook Building, Floor 8,
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, Kingdom of Bahrain [+973 36705070](tel:+973%2036705070) [hello@thedeepmark.com](mailto:hello@thedeepmark.com) Qatar Tornado Tower, Floor 22, West Bay, Doha, Qatar [+974 33090999](tel:+974%2033090999) [hello@thedeepmark.com](mailto:hello@thedeepmark.com) - [LinkedIn](https://bh.linkedin.com/company/askdeepmark) - [Instagram](https://www.instagram.com/askdeepmark) 2026 Deepmark. All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : [ { "@type" : "PostalAddress", "addressCountry" : "Bahrain", "addressLocality" : "Manama", "streetAddress" : "Almatrook Building, 8th Floor, Diplomatic Area" }, { "@type" : "PostalAddress", "addressCountry" : "Qatar", "addressLocality" : "Doha", "streetAddress" : "Tornado Tower, Floor 22, West Bay" } ], "areaServed" : [ { "@type" : "Country", "name" : "Saudi Arabia" }, { "@type" : "Country", "name" : "Bahrain" }, { "@type" : "Country", "name" : "Qatar" } ], "email" : "info@thedeepmark.com", "logo" : "https://thedeepmark.com/hubfs/Hafedh%204%3B5.jpg", "name" : "Deepmark", "sameAs" : [ "https://bh.linkedin.com/company/askdeepmark", "https://www.instagram.com/askdeepmark" ], "telephone" : "+973 36705070", "url" : "https://thedeepmark.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "Deepmark", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://thedeepmark.com/?s={search_term_string}" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thedeepmark.com/hubfs/Hafedh%204%3B5.jpg" }, "name" : "Deepmark" }, "url" : "https://thedeepmark.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Brand", "logo" : "https://thedeepmark.com/hubfs/Hafedh%204%3B5.jpg", "name" : "Deepmark", "sameAs" : [ "https://bh.linkedin.com/company/askdeepmark", "https://www.instagram.com/askdeepmark" ], "url" : "https://thedeepmark.com/" } ```