Institute of Rehabilitation Medicine (IRM)
Rebranding,
Content Creation,
UI/UX Design
Rebranding a Leading Rehabilitation Centre in Qatar
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OUR PURPOSE
With over two decades of expertise, The Institute of Rehabilitation Medicine (IRM) has established itself as a leader in the field of rehabilitation. As the sole official distributor of world-class equipment and accessibility solutions in Qatar, IRM also specializes in customizing and fitting rehabilitation solutions tailored to the unique needs of each patient. Their expert consultancy ensures optimal design and configuration, delivering innovative solutions that prioritize patient well-being.
At Deepmark, we embraced the challenge of rebranding IRM’s identity, repositioning them to reflect their exceptional legacy and elevate their presence in the rehabilitation field. By redefining their brand narrative, visual identity, and positioning, we ensured IRM’s story resonates with both local and global audiences, setting a new benchmark for excellence in Qatar.
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The solution
To elevate The Institute of Rehabilitation Medicine (IRM) to new heights, the rebranding initiative began with comprehensive research into market trends, competitive landscapes, and client needs. This strategic approach led to the development of a refreshed and impactful brand identity that encapsulates IRM’s dedication to innovation, quality, and personalized patient care. The rebranding effort introduced a modern, visually compelling logo and cohesive brand imagery, effectively repositioning IRM as a leader in rehabilitation solutions in Qatar and beyond.
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