OUR PURPOSE
With over two decades of expertise, The Institute of Rehabilitation Medicine (IRM) has established itself as a leader in the field of rehabilitation. As the sole official distributor of world-class equipment and accessibility solutions in Qatar, IRM also specializes in customizing and fitting rehabilitation solutions tailored to the unique needs of each patient. Their expert consultancy ensures optimal design and configuration, delivering innovative solutions that prioritize patient well-being.
At Deepmark, we embraced the challenge of rebranding IRM’s identity, repositioning them to reflect their exceptional legacy and elevate their presence in the rehabilitation field. By redefining their brand narrative, visual identity, and positioning, we ensured IRM’s story resonates with both local and global audiences, setting a new benchmark for excellence in Qatar.