Sasa Post aims to become a leading online newspaper that provides high quality coverage of world news and politics, technology, entertainment, comedy and lifestyle articles. The Sasa team sought professional guidance as the online newspaper was lacking a recognizable brand and a user friendly website interface to reach the masses.

The Assignment

The task was to create a strong, transparent and confident brand that would be able to stand shoulder-to-shoulder with leading newspapers. As Sasa Post targets an international audience, but is written only in the Arabic language, the main challenge was to develop an attractive, recognizable and compact bilingual brand that would harmonize with the online layout. 

The Solution

Sasa Post approached Deepmark when the project was in its initial stage, so the development of the brand took place in close step with the development of the online newspaper. After thorough research into international online news providers, Deepmark set the required design benchmarks. Deepmark’s creative team developed a brand that was aligned with well-known global labels and incorporated these elements throughout a user friendly and easy-to-browse website interface. The website layout provides readers with easy access to the latest news and photography, as well as a quick and easy way to navigate to their favorite topics.

Transformation

The brand identity positioned the Sasa Post brand as a strong news resource that attracted its target audience through a smart and creative combination of Arabic and English typography. This made the brand unique and gave it added value as became the first comprehensive news resource of Arabic origin.