Sabayik Gold Investment

Any institution handling the money of other people must communicate experience, reliability and trustworthiness. Deepmark’s brief was therefore to communicate credibility and long-term stability with an identity that was fresh, while being enduring. As precious metal is a long-term investment with minimal company-client interaction, touch points are few and must be memorable in their quality. Deepmark focused intensively upon  business cards, letterheads, envelopes and contracts, designing them with care, so that they communicate Sabayik’s values with high visual and tactile quality. The logo, colours and design vocabulary communicate robust stability and well-earned confidence.