Sabayik Gold Investment
Rebranding

Overview
Deepmark took on the exciting challenge of creating an entire brand identity for a new fast-food concept in Qatar, from naming to visual branding. The result was Dejdaj, a name with a playful twist on the Arabic word “Dejaj” (chicken). The project was aimed at capturing the attention of the millennial demographic with a unique, fun, and memorable brand that resonates with modern and hip sensibilities.


Naming Concept
The name Dejdaj was crafted to appeal to a youthful, trend-conscious audience. Its rhythmic and playful sound makes it catchy and easy to remember. By combining familiarity with a fresh twist, Dejdaj stands out among other brands and invites curiosity, all while being easy to pronounce. This creative choice reflects the brand’s lively personality and enhances its potential for an eye-catching visual identity.



