Chop'd

Deepmark wrote Chop'd brand genome from zero. The messaging, positioning and brand persona is encoded in literature. The crisp, green signature visual identity of the logo is replicated in the venue interior, the menu, the collateral, and in the web presence. For young professionals and others on the go, the message is:

Chop'd is the number one spot for delicious healthy eating, where customers could indulge taste buds while refreshing their bodies and minds.