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Sasa Post

Logo Design

A Strong Brand is Breaking News

SASA-Website Main 2

Overview

Sasa Post aims to become a leading online newspaper that provides high quality coverage of world news and politics, technology, entertainment, comedy and lifestyle articles. The Sasa team sought professional guidance as the online newspaper was lacking a recognizable brand and a user friendly website interface to reach the masses.

Main and Feature
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The Solution

The task was to create a strong, transparent and confident brand that would be able to stand shoulder-to-shoulder with leading newspapers. As Sasa Post targets an international audience, but is written only in the Arabic language, the main challenge was to develop an attractive, recognizable and compact bilingual brand that would harmonize with the online layout.

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The Results

The brand identity positioned the Sasa Post brand as a strong news resource that attracted its target audience through a smart and creative combination of Arabic and English typography. This made the brand unique and gave it added value as became the first comprehensive news resource of Arabic origin.

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