Aljazeera Newsletter

Branding

Aljazeera Qatar Newsletter first in the world.

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Overview

AlJazeera is the biggest and most powerful new broadcaster in the Arab World. The channel was established in Qatar since 1996 and was growing rapidly to become the news leader in 10 Arab countries. AlJazeera Qatar employees around 100 professionals that till 2013 did not have any platform of internal communication thus the management approached Hafedh Bucheery team to support the project of building an internal newsletter.

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Challenge

The challenge was to develop an internal newsletter that targets all Al Jazeera Qatar employees and is to be distributed in an electronic version. The task was to empower the internal communication and implement the existing brand on this socializing tool with a friendly and lively look and feel. Al Jazeera aimed to build an entertainment platform to strengthen the employees relations, closer the management to the team and inform about the internal initiatives or news from the media world.

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Challenge

Our creative team developed a modern and futuristic theme for the monthly newsletter, which was launched in bilingual versions for English and Arabic in March 2013. The design emphasized a selection of warm and soothing colors, complemented by the use of a simple and clean font. It aligns with international trends and fulfills the project objectives. This reader-friendly and visually appealing layout received very positive feedback from its target audience and has become a benchmark for other new channel newsletters.

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